NeoCon 2016: From Products to People

Posted 6/23/16 by Shawn Green in Healthcare, Business, Education


Another NeoCon has come and gone, leaving a wake of ideas and concepts that either missed or perfectly aligned with the needs of the A&D community and customers. Complete are the litany of sales pitches, compelling marketing campaigns and promotional activities, artfully designed to drive showroom traffic and ultimately sales.

To understand NeoCon 2016 and its impact on interior design, you have to set aside the new products and focus on the ideas and application drivers that challenge those we aim to serve. In the past, NeoCon was a product show. Today’s NeoCon has evolved into a platform for demonstrating sophisticated planning approaches and technologies that support a wide range of interior space planning needs. NeoCon taps into the behavioral characteristics of people and how those characteristics drive design.

Innovation is becoming more linked to the way spaces are planned and supported as opposed to product features. As the contract furniture industry continues to evolve, those manufacturers that consistently demonstrate an understanding of workplace cultures and norms will find success as we migrate from task focused work processes, to more creative, engaging, people-centered environments. Listen to Shawn Green speak with Tony Sarabia of WBEZ's Morning Shift Radio Show about the future of the office.

Take the virtual tour of KI’s showroom at NeoCon 2016.

Shawn Green

About the author: Shawn Green

Vice President of Design & Product Marketing Shawn Green is the vice president of design and product marketing at KI. He is responsible for overseeing all aspects of the design, development and growth of KI’s furniture solutions for education, healthcare, government and corporate markets. Shawn leads and inspires multiple KI design and product development teams. He utilizes his broad experience in product management, design, development and marketing to ensure KI remains adaptive and efficient, while ensuring a consistent visual language throughout the entire design process. Prior to joining KI, Shawn spent several years at Knoll, where he served as the director of storage marketing and as a director of product marketing for systems furniture. He also held product management positions at Steelcase and Trendway. Shawn holds a bachelor’s degree in psychology from Hope College in Holland, Michigan.