NeoCon 2017: New Directions, Fresh Perspectives

Posted 6/23/17 by Deborah Breunig in Healthcare

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There was a slightly different energy in the air at this year’s NeoCon. A youthful buzz and a lively undercurrent. And for good reason. The next generation of interior designers were out in force at this year’s event, as well as being well represented in KI’s showroom and throughout the furniture manufacturing sector in general.

As the industry works to support the next generation of workers (alongside multiple and previous generations), the future of the office played a major role in this year’s event. In response to the challenge, KI’s showroom at NeoCon reflected an especially unique and highly experiential vision.

Our showroom focused on the similarities between emerging work styles across all markets, and not on the differences in markets. It focused on workplace behaviors that transcend market distinctions and not on the behaviors that define them.

KI’s Vice President of Design and Product Marketing Shawn Green summed it up best, “KI isn’t going to dictate how people work. Instead, we let designers and their clients use our furniture solutions in any way they like.”    

Attendees were excited to see this vision throughout our showroom and in KI’s newest product introductions, many that clearly offered applications across multiple markets.

One such product was the Ruckus™ Collection, a Best of NeoCon Gold Award winner for Educational Solutions with applications for any market environment. The collection includes innovative seating that promotes movement and lets users choose how they relate to their spaces. Users can quickly and easily change from focused to collaborative work on the fly with minimal disruption.  

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Privacy on demand also featured prominently in this year’s NeoCon trends, and here again, KI was proud to earn another Best of NeoCon Gold Award for its Universal Height-Adjustable Screen. It easily affixes to a worksurface or table letting employees move it and remove it as they desire.

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In all, NeoCon 2017 proved to be a successful demonstration of KI’s continued commitment to keep its furniture solutions open to the interpretation of the architecture and design communities, especially our next-gen thought leaders. 

If you were unable to attend, I encourage you to take a virtual 360 tour of our space. You can also view photography of our newest products highlighted at NeoCon here.

Deborah Breunig

About the author: Deborah Breunig

Vice President of A&D Marketing As Vice President of A&D Marketing, Deborah is responsible for building and nurturing relationships with significant influencers and decision-makers throughout the Architectural and Design community. Deborah has been a key marketing contributor to KI for more than 20 years. She most recently served as Vice President of Sales and Marketing – Healthcare. She is responsible for all aspects of A&D strategy; including business development and execution of strategic business and marketing plans. Deborah holds a bachelor’s degree in nursing (BSN) from Bellin College of Nursing and an EMBA from the University of Wisconsin-Madison. She is a licensed registered nurse in the state of Wisconsin and an Evidence-Based Design Accredited Professional (EDAC) with the Center for Health Design.

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