Reflections on Adversity

Posted 12/19/17 by Deborah Breunig in Healthcare

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The seasons of autumn and winter are sure to bring talk of all things football, the star players and unfortunately – and sometimes it feels inevitable – their injuries.

While injured athletes work on their comeback, so too do many other men, women and kids who have experienced work or sports injuries. And the new Bellin Health Titletown Sports Medicine and Orthopedics center is now the premier place in the country for making comeback stories happen.

Located in the new Titletown District, in the shadow of Lambeau Field, the three-story, 52,000 square-foot facility is where adversity meets excellence in sports medicine. The world-class facility goes far beyond a traditional healthcare facility providing injury treatment, physical therapy, injury prevention, and performance improvement. With its team-based care, advanced technology, and KI furniture solutions, it incorporates key principles of active design to help get patients back in the game. 

  • Daylight is implemented via the two-story atrium, bringing inherent health benefits.
  • A variety of communal and flexible multi-use spaces are found throughout.
  • A centrally located and visually appealing staircase stands central to reception, encouraging the use of stairs over elevators.
  • Face-to-face communications are encouraged with plenty of open spaces that incite movement and collaboration.
  • Height-adjustable worksurfaces allow staff to alternate between sitting and standing during the workday.

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Read our case study to learn more.


As we close the old year and prepare for the new, we wish you the strength and resilience to face any challenge ahead and to overcome every obstacle. Whatever’s in your path, know that you’ll always have the KI team behind you and beside you to help you turn adversity into opportunity.

Happy Holidays and Happy New Year.

Deborah Breunig

About the author: Deborah Breunig

Vice President of A&D Marketing As Vice President of A&D Marketing, Deborah is responsible for building and nurturing relationships with significant influencers and decision-makers throughout the Architectural and Design community. Deborah has been a key marketing contributor to KI for more than 20 years. She most recently served as Vice President of Sales and Marketing – Healthcare. She is responsible for all aspects of A&D strategy; including business development and execution of strategic business and marketing plans. Deborah holds a bachelor’s degree in nursing (BSN) from Bellin College of Nursing and an EMBA from the University of Wisconsin-Madison. She is a licensed registered nurse in the state of Wisconsin and an Evidence-Based Design Accredited Professional (EDAC) with the Center for Health Design.

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